“Are you a coach struggling with your schedule?”
Posted: Sat Jan 18, 2025 6:09 am
“For financial advisors worried about AI disruption…”
“If you are a consultant who is tired of the feast or famine cycle…”
“To every business owner who feels overwhelmed djibouti email list by social media…”
#3: Attention-grabbing hooks
Next, you need a strong hook to capture your audience’s attention.
Listed below are seven hooks with examples that can consistently drive engagement and prevent viewers from skimming your ads.
Factual or statistical hook: Present surprising industry data, share unexpected research results, reveal compelling market trends, or use numbers that challenge assumptions. For example: "Did you know that 87% of successful businesses already use this overlooked marketing tactic?"
Counter the hook: Address common points of resistance, challenge common misconceptions, tackle industry myths head-on, or face typical skepticism. For example: "Think Facebook ads are no longer effective for your tutoring business? Our client just generated 127 qualified leads in the last 30 days using this method."
Triggers of pain or desire: Highlighting pressing issues, addressing pressing challenges, emphasizing ideal goals, or tapping into emotional triggers. For example: "Tired of working 60 hours a week while watching your competitors expand with ease?"
Polarizing hooks: Challenge conventional wisdom, present controversial viewpoints, question established practices, or offer alternative perspectives. For example: “Websites are dead. Funnels are the new way to generate leads, and here’s why…”
“If you are a consultant who is tired of the feast or famine cycle…”
“To every business owner who feels overwhelmed djibouti email list by social media…”
#3: Attention-grabbing hooks
Next, you need a strong hook to capture your audience’s attention.
Listed below are seven hooks with examples that can consistently drive engagement and prevent viewers from skimming your ads.
Factual or statistical hook: Present surprising industry data, share unexpected research results, reveal compelling market trends, or use numbers that challenge assumptions. For example: "Did you know that 87% of successful businesses already use this overlooked marketing tactic?"
Counter the hook: Address common points of resistance, challenge common misconceptions, tackle industry myths head-on, or face typical skepticism. For example: "Think Facebook ads are no longer effective for your tutoring business? Our client just generated 127 qualified leads in the last 30 days using this method."
Triggers of pain or desire: Highlighting pressing issues, addressing pressing challenges, emphasizing ideal goals, or tapping into emotional triggers. For example: "Tired of working 60 hours a week while watching your competitors expand with ease?"
Polarizing hooks: Challenge conventional wisdom, present controversial viewpoints, question established practices, or offer alternative perspectives. For example: “Websites are dead. Funnels are the new way to generate leads, and here’s why…”