Take the phrase “Best gluten-free bakeries in Guangzhou” for example

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Keyword search volume 2
"best printer/scanner for home use" does not represent a separate topic, but supports the broader topic of "best all in one printer".

So if you rank for “best printer/scanner for home use,” you’ll find that the popular search query “best all in one printer” also appears in the search results for “best printer/scanner for home use,” and it ranks very high:

Search results page 1
At this time, it is not so easy to rank "best printer/scanner for home use". Of course, it is not just "best all in one printer". Other keywords with the same meaning but higher search volume than "best printer/scanner for home use" may also appear in the search results.

If you observe, you may find that the same set of web pages croatia b2b leads often appear in the results of these different search queries (mostly at the top).

This is because Google's algorithm can "understand" that different users will use different wording when searching for the same topic, and at the same time Google will provide relevant search results when the user's search query does not completely match the web page content.

In this case, when we optimize, there is no need to create a separate web page for each long-tail keyword. Instead, we can integrate these long-tail keywords into one page, or optimize specifically for a certain long-tail keyword.

2. Topical Keywords
Topical keywords are very direct. They are long-tail keywords that focus on specific topics.

For example, the long-tail keyword "private blog network" has only 250 monthly searches:

Keyword search volume 3
But its search results page, we can see, apart from "private blog network" (or PBN for short), basically does not cover other topics:

Search results page 2
This means that the long-tail keyword "private blog network" has no related core keywords to support it. It is an independent topic. So although it has a low search volume, it is more specific, represents a specific topic, and is more likely to attract users with clear needs, and is easier to rank.