Algorithm for running an A/B test

[sohanuzzaman57]

Optimize is based on Google Analytics and pulls data from it. It turns out that the key condition is to have a single Google Analytics counter on both landing pages and a single goal for recording conversions .

Initial data:

A. The main site is on Tilda.

V. New landing - quiz on Marquis.

This is a popular example, but if instead of Tilda singapore phone number list there is a Wordpress site, the logic will not change.

Create and configure a counter:

1. Create a new Google Analytics (GA) counter

2. Install the GA counter on Tilda and Marquis.

3. Remember that we need to create a SINGLE goal that would be sent by both the old site to GA and the new quiz. We start from the quiz, because it automatically sends events to GA of a given structure, which cannot be changed. Marquis records the successful sending of the quiz when switching to the URL /marquiz/finish, then you need to create a "Thank you" page in Tilda with the same page address.


4. In GA, set up a goal of the “Landing Page” type, then “Regular Expression” and the “*/marquiz/finish” construction


5. Test sending goals in GA: send a lead from the original landing page and fill out the quiz, then check for 2 conversions in the Real-Time Report.


6. Install Google Optimize on the original landing page - in our case it is Tilda. Put it in the code - it is more reliable, or via GTM according to the instructions.

7. Set up the experiment in Optimize: give it a name and type “Redirection”, specify the URL of the original page.