Japan Airlines (JAL) , a major airline , operates its own app called the JAL app, which allows users to make flight reservations .
When the JAL app was renewed, a campaign was run in which users could win a round-trip domestic flight ticket through a lottery, encouraging existing users to use the new app and update their app.
In addition to app marketing, Japan Airlines is also seychelles email address focusing on communicating through social media.
By posting beautiful photos from various countries and regions, we provide users with a sense of excitement and help improve the company's image.
coca cola
Coca-Cola Company, which manufactures and sells the popular carbonated beverage Coca-Cola around the world, has been successful in app marketing using an app called " Coke On ."
With "Coke On," if you connect the app when purchasing drinks from a vending machine, you can collect stamps according to the number of drinks you purchase.
If you collect 15 stamps, you can get a free drink. This is a measure that encourages continued use and also leads to increased sales .
In addition, by linking it to your smartphone's pedometer, you can collect stamps according to the number of steps you take.
This is a successful example of acquiring users from a wide range of demographics by combining multiple mechanisms.
McDonald's
McDonald 's, a major hamburger chain , is one company that has successfully attracted customers and increased customer loyalty through app marketing.
McDonald's' original app not only delivers coupons on a regular basis, but also features such as the ability to search for the nearest store and the ability to look up detailed information about menu items.
It has gained many users and won the top award in the "App of the Year" awards in 2019 .
In addition, in 2020, we introduced mobile ordering (a system where customers can order in advance via the app and make a cashless payment, allowing them to pick up their items without having to wait in the store), and the number of app downloads and usage rates have been increasing.