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#2: Develop a LinkedIn video strategy for your business

Posted: Sat Jan 18, 2025 6:29 am
by shaownhasan
More strongly recommends that anyone who is new to publishing videos start with short-form content. The only exception is for highly technical content creators who often need to share their screen - in which case traditional motion video may be more suitable.

Once you establish yourself with short-form video dubai email list content, you can expand to other formats. Moret recommends using analytics to guide this expansion. For example, your first three short videos can become the basis for your first three live events. This approach ensures you’re building on proven content themes.

These tips will help you get started.

Although many creators like to use selfie mode to record videos, no matter what method is used, the key is professional performance. Moret suggests:

Practice 5-6 times before recording
Review key points or scripts before recording to express yourself more naturally
Ensure good lighting and clear sound
Record short content in vertical format
Includes subtitles for accessibility and silent viewing
For a company page, consider investing in basic recording equipment and creating a dedicated video content repository. This is especially important when capturing corporate events, podcast recordings, or behind-the-scenes content.

Pro Tip: Avoid common pitfalls like opening with “Hey, LinkedIn family…” and instead get right to the point. Put value first and grab attention quickly.