How to write content that is popular with Google?

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Ultimately, the same old saying applies: only content that can provide value to users can get ranking rewards from Google.

It is often said that content is important, but how do you write content that is popular with Google and can rank well?

There is also a very detailed description in the official Google document. Summarizing the contents of the more than 200 pages of official documents (scan the QR code and reply " Google Docs " to receive it), I will give you some suggestions from three dimensions. If you can do this, you will be able to surpass more than 90% of your competitors.

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?The content should be in-depth
Some of you may think, isn't this sentence often heard? I know that it should be profound, but what is considered profound content?

The research on the topic should be detailed enough. For example, if I plan to write an article about website building, it involves information related to website building. The research should be detailed enough, and a large amount of data from reliable sources should be collected and sorted to ensure the credibility and accuracy of the content.
Cover all details of the topic. If it is a website building article, then it naturally needs to include preliminary research, positioning, copywriting, framework building, website design, pictures and videos, website multi-terminal adaptation, loading speed, security, etc. Of course, there is one thing to make clear here. If you don’t have a plan or can’t allocate time, and consider the website’s SEO situation, it is not recommended to choose a topic that is too big to write, because the bigger the topic, the more comprehensive you want to write, and the number of words will only increase. At this time, it is recommended that we start with the cyprus b2b leads small topics covered by the big topic.
You need to have unique insights and opinions. Don't just follow the points mentioned in other people's articles to enrich the details. You still need to have content that can bring new inspiration to readers. Of course, if it is a fixed topic, such as the 5 key points of mechanical maintenance, this kind of topic will be similar no matter how you look at it:
Screenshot of key points of mechanical maintenance
At this time, we need to analyze and think deeply about the content that everyone has read, and come up with some new conclusions, explanations or understandings. For example, regarding the latest developments in large machinery operator training, the original article says:

Screenshot of Mechanical Maintenance Article
Then we can consider integrating our own products, giving a real example to illustrate, or talking about what the operating manual contains, etc.

?The content should include the keywords you want to optimize
Before writing content, do keyword research first. You can use some keyword research tools, such as ahrefs, Google Keyword Planner, etc.