Analysis of the company's target audience
Posted: Sat Jan 18, 2025 6:58 am
This approach also allows the customer to save budgets, speed up the testing period due to initial preparation, and draw up a clear plan of action based not on hypotheses, but on proven methods of competitors.
Therefore, the action plan consisted of the following stages:
Detailed competitor analysis
Audit of the current customer group
Based on this data, we developed a strategy for promoting and maintaining the account.
Target audience analysis
We receive initial data on audience portraits albania phone number list from the client in the brief using leading questions. This information allows us to determine which audience segments the client is currently focused on, whether there are any specific limitations or preferences.
Then, based on this information, we conduct our own market-based audience analysis. First, we go into competitor groups, study their active participants, go to profiles and describe the target audience portraits. Second, we look at the audience by key queries in search engines. This helps to determine the most relevant values of age and gender who are looking for a product/service. Third, we study cases in this niche and write out which audiences worked best.
As a result, we received 5 main segments for this project. The next step was to break down each segment into such components as: selection criteria, needs, pains, objections, motivation, etc. Based on this information, we created a mind map, and then transferred the main information to the strategy.
Therefore, the action plan consisted of the following stages:
Detailed competitor analysis
Audit of the current customer group
Based on this data, we developed a strategy for promoting and maintaining the account.
Target audience analysis
We receive initial data on audience portraits albania phone number list from the client in the brief using leading questions. This information allows us to determine which audience segments the client is currently focused on, whether there are any specific limitations or preferences.
Then, based on this information, we conduct our own market-based audience analysis. First, we go into competitor groups, study their active participants, go to profiles and describe the target audience portraits. Second, we look at the audience by key queries in search engines. This helps to determine the most relevant values of age and gender who are looking for a product/service. Third, we study cases in this niche and write out which audiences worked best.
As a result, we received 5 main segments for this project. The next step was to break down each segment into such components as: selection criteria, needs, pains, objections, motivation, etc. Based on this information, we created a mind map, and then transferred the main information to the strategy.