14. Feature Adoption & Usage Rate
Posted: Sun Dec 22, 2024 4:50 am
Depending on how your app is built, the bounce rate metric will be mor russia contact number whatsapp e or less relevant. But if you have a high bounce rate and low average screen time, it’s a bad sign.
13. Exit Rate
Exit Rate
While the bounce rate focuses on users who don’t engage with the app, the exit rate tracks screens from where users usually make an exit.
The app should be built and function in a way that allows you to predict common exit pages. An order confirmation screen will have a high exit rate. But you don’t want a specific product page to have a high exit rate.
How to measure customer engagement
Adoption rate
The feature usage and adoption rate measures how many users interact with a specific feature of the app.
If the adoption rate is low, the feature may be faulty or useless, or you may be targeting the wrong type of user. If usage is low, the feature works well but brings little value to users. If it becomes a high-exit page or if visit frequency takes a dip, consider removing the feature.
Social Media Engagement (Impressions, Reach, Growth Rate, etc.)
While social media engagement doesn’t directly determine the level of app engagement, social media metrics give you a sense of how your product is performing online.
The most important metrics in this category are:
Impressions
Reach
Audience growth rate
Amplification rate
Virality rate
13. Exit Rate
Exit Rate
While the bounce rate focuses on users who don’t engage with the app, the exit rate tracks screens from where users usually make an exit.
The app should be built and function in a way that allows you to predict common exit pages. An order confirmation screen will have a high exit rate. But you don’t want a specific product page to have a high exit rate.
How to measure customer engagement
Adoption rate
The feature usage and adoption rate measures how many users interact with a specific feature of the app.
If the adoption rate is low, the feature may be faulty or useless, or you may be targeting the wrong type of user. If usage is low, the feature works well but brings little value to users. If it becomes a high-exit page or if visit frequency takes a dip, consider removing the feature.
Social Media Engagement (Impressions, Reach, Growth Rate, etc.)
While social media engagement doesn’t directly determine the level of app engagement, social media metrics give you a sense of how your product is performing online.
The most important metrics in this category are:
Impressions
Reach
Audience growth rate
Amplification rate
Virality rate