We need to highlight the importance of data collection and analysis for lead nurturing . In fact, this practice has positive results in creating the persona to which the content and lead management will be directed.
Furthermore, the use of data in formulating a lead nurturing strategy is essential to understanding the origin of traffic on channels , recording the most accessed content and having a record of people who interact with the company online.
As a result, it is possible to create an accurate and ivory coast phone number resource complete portrait with information ranging from demographic data to satisfaction indicators . You certainly already know how important this data is for the marketing manager.
Determine the sequence of contents
The goal of this routine is to achieve the much-dreamed-of Top of Mind , that is, when your company, product or service is the first association that comes to the mind of potential customers. This is a construction that takes time, but it can be achieved through the creation of content relevant to your persona.
Our recommendation is to establish a sequence of content that:
addresses needs and pains in depth;
considers the characteristics of each stage of the funnel;
maintains a strict posting schedule;
adopts an evergreen strategy .
Above all, it is essential that the development of content in a variety of formats establishes and demonstrates the credibility of the company. As a result, your company becomes a reference in the segment in which it operates .
Adopt lead segmentation
One of the most important aspects of executing this process is understanding the desires of potential customers . This understanding helps separate those who are ready to close a deal from those who need more incentives to make the purchase decision.
In this scenario, segmentation is the ideal tool to classify which stage the customer is at and which marketing initiatives can help. By understanding the purchasing motivations, the company can schedule the sending of emails with informative, promotional or prospecting content.