How to create a relationship rule combining email marketing and automation?
Posted: Sat Jan 18, 2025 9:04 am
Let's start by agreeing on one important thing: if your goal is to sell more products, increase engagement or attract inactive users, know that it's not enough to just optimize email subjects or design .
Why? According to research from Forrester Research , companies that excel at marketing automation generate 50% more sales at 33% lower cost .
Here, the tip is to focus on relationship strategies, which are an automated structure that responds to the actions your users take.
Let's see how to create a relationship ruler combining email marketing and automation? Follow along!
Be kind, welcome
Be careful when examining your welcome email, okay? And sri lanka phone number resource please don't get hung up on the number of opens and clicks, those are the wrong metrics to measure at this point.
Yes, it’s essential to optimize your subject line and layout , but the main goal of this email is to move users along their buying journey . In short: nurturing this user with relevant information is the focus!
Remember the follow up
After a certain amount of time of access to your emails, you need to ensure that you are delivering the value expected by your user, did you know?
Follow-up emails have a direct impact on return rates , for more advanced stages in their purchasing journey.
Another important point is that this email generates rich insights for your content strategy. In other words, whether they are being delivered in the right way and whether the material makes sense for your personas .
How to get better results with follow-up emails on the relationship ruler?
ask questions;
demonstrate interest in user learning;
offer a contextualized offer.
Important: We already know that this email engages your users, but it also brings great health to your contact list, as it generates responses!
Responses, in turn, are one of the main factors in deliverability for email providers.
Why? According to research from Forrester Research , companies that excel at marketing automation generate 50% more sales at 33% lower cost .
Here, the tip is to focus on relationship strategies, which are an automated structure that responds to the actions your users take.
Let's see how to create a relationship ruler combining email marketing and automation? Follow along!
Be kind, welcome
Be careful when examining your welcome email, okay? And sri lanka phone number resource please don't get hung up on the number of opens and clicks, those are the wrong metrics to measure at this point.
Yes, it’s essential to optimize your subject line and layout , but the main goal of this email is to move users along their buying journey . In short: nurturing this user with relevant information is the focus!
Remember the follow up
After a certain amount of time of access to your emails, you need to ensure that you are delivering the value expected by your user, did you know?
Follow-up emails have a direct impact on return rates , for more advanced stages in their purchasing journey.
Another important point is that this email generates rich insights for your content strategy. In other words, whether they are being delivered in the right way and whether the material makes sense for your personas .
How to get better results with follow-up emails on the relationship ruler?
ask questions;
demonstrate interest in user learning;
offer a contextualized offer.
Important: We already know that this email engages your users, but it also brings great health to your contact list, as it generates responses!
Responses, in turn, are one of the main factors in deliverability for email providers.