The German chain has just opened its 1,000th store and has launched the 1000 mal Danke (Thank You A Thousand Times) campaign, accompanied by social media actions.
The aim of the two-month campaign is to inform interested parties about the 1,000 thank you offers created by Fressnapf and to attract new users to its community via the website 1000maldankede. In stock holder data addition, the company raffles off shopping vouchers several times a day.
Fressnapf does not use Twitter to maintain dialogue with consumers, but to announce offers. Once the campaign is over, the company will continue to use Twitter more widely. The campaign was conceived by the agency Snoopmedia.
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