summary
BtoB advertising is advertising to promote tools and services for business use. Because it requires approaching companies, it is necessary to deliver highly specialized advertising to a smaller target audience than BtoC advertising.
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table of contents
Digital Marketing Definition
Purpose of Digital Marketing
The scope of digital marketing that B2B companies should be aware of
The background behind the increased importance of digital marketing for B2B companies
Why B2B companies need digital marketing
Need to respond to digitalization of purchasing behavior
The market is mature