Digital transformation of marketing and sales
Posted: Sun Dec 22, 2024 4:54 am
A good way to start a backlinking strategy is to know what our competition has done. To do this, we can use tools such as Semrush or Ahrefs, which allow you to extract the links that point to your competition's website.
Many of your competitors' links can give you an idea of what kind of pages would publish your information or are "accessible" for your sector. It is important that you organize all the information extracted in an Excel, containing the following information: company, url, domain score, date, type of link (dofollow or nofollow)...
Organization and analysis
Depending on the competition you've studied, you may have a long, huge list that needs to be cleaned up. First, remove duplicates. Keep in mind that a single domain can contain 20 different links. The list will eventually be reduced and you can focus on a specific strategy.
How do we continue to segment? For example, by focusing on domain authority (DA) . This metric speaks of the popularity that a website has and the trust it generates, both for users and for Google itself.
Appropriate selection
You can't go after all your competitors' backlinks. It's pointless, because your links won't be of full quality, you'll waste time, money and other resources... you're not interested. You'll also find some pages that will be canada cell phone number unreachable for you. For example, those that are directly related to your competitor.
You have to make an appropriate selection.
Get good links, keep creating content
Once you have defined your objective and the list of web links where you want to get backlinks, it is time to get to work.
The easiest way? Create a company profile on specific platforms to be able to introduce your links. For example, Yellow Pages, Yelp or Empresite. You can also look for platforms directly related to your sector, where you will be able to offer better content and, therefore, your links will be of better quality. An example is Behance for designers, photographers...
You can also participate in forums of interest to your sector, by including links to your website. Remember that you can answer your clients' questions regarding your sector - this is the basis of your content strategy!
And what's more difficult? Connect with bloggers, present them with ideas to post on their blog in exchange for a link (guest posting). Remember that, even if you use a digital platform to contact them, you are dealing with people on the other side of the screen. Therefore, you cannot be extremely direct. This is a PR job.
As an extra, and in case you find it relevant to finish this article, here you can download an on-demand webinar, that is, you can watch it whenever you want, on international SEO strategy. Good luck with your backlinks!
Many of your competitors' links can give you an idea of what kind of pages would publish your information or are "accessible" for your sector. It is important that you organize all the information extracted in an Excel, containing the following information: company, url, domain score, date, type of link (dofollow or nofollow)...
Organization and analysis
Depending on the competition you've studied, you may have a long, huge list that needs to be cleaned up. First, remove duplicates. Keep in mind that a single domain can contain 20 different links. The list will eventually be reduced and you can focus on a specific strategy.
How do we continue to segment? For example, by focusing on domain authority (DA) . This metric speaks of the popularity that a website has and the trust it generates, both for users and for Google itself.
Appropriate selection
You can't go after all your competitors' backlinks. It's pointless, because your links won't be of full quality, you'll waste time, money and other resources... you're not interested. You'll also find some pages that will be canada cell phone number unreachable for you. For example, those that are directly related to your competitor.
You have to make an appropriate selection.
Get good links, keep creating content
Once you have defined your objective and the list of web links where you want to get backlinks, it is time to get to work.
The easiest way? Create a company profile on specific platforms to be able to introduce your links. For example, Yellow Pages, Yelp or Empresite. You can also look for platforms directly related to your sector, where you will be able to offer better content and, therefore, your links will be of better quality. An example is Behance for designers, photographers...
You can also participate in forums of interest to your sector, by including links to your website. Remember that you can answer your clients' questions regarding your sector - this is the basis of your content strategy!
And what's more difficult? Connect with bloggers, present them with ideas to post on their blog in exchange for a link (guest posting). Remember that, even if you use a digital platform to contact them, you are dealing with people on the other side of the screen. Therefore, you cannot be extremely direct. This is a PR job.
As an extra, and in case you find it relevant to finish this article, here you can download an on-demand webinar, that is, you can watch it whenever you want, on international SEO strategy. Good luck with your backlinks!