Many entrepreneurs wonder whether it is more worthwhile to invest in strategies for search engines ( SEO ) or for Ads, which are advertisements that can be seen in search engines, on web pages and even in applications, such as YouTube.
There is no shortage of advocates for both approaches. It is easy to find people who swear that it is possible to achieve great results by adopting one of the strategies, but is this true?
To help you find a satisfactory answer to this question, this article will provide you with all the information you need to make a decision. First, you will see what each strategy is. Then, you will see the main differences and similarities between them. Finally, you will learn what is necessary to make the best decision for your business’ digital marketing strategy .
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What is SEO?
SEO
SEO ( Search Engine Optimization ) means optimization for search engines. It can be defined as optimization actions to achieve better positions in organic (natural) search rankings , with the aim of gaining more authority and traffic for the business.
This strategy is one of the most widely used to help brands create longer-lasting relationships with consumers. As a result, more people will be interested in providing their basic data to the company, which will increase the chances of a deal being closed.
Complement your knowledge with the following video!
How does it work?
Techniques are actions that typically make search engines understand that pages are relevant to users. Search engines want to bring the best possible content to the user's search.