Consistency is key when it comes to the success of online marketing content. This is where the importance of style guides in business can come in. This is because style guides help establish important aspects of your content like tone of voice, language, and visual style. As such, style guides can be hugely beneficial if your business is looking to connect with its audience on a deeper level. Let’s delve into how a good style guide can achieve this.
What Is a Style Guide?
A style guide is a comprehensive set of rules that outline how a business wants to share its brand image. This doesn’t just concern the types of content you produce or the phrases you use, but your entire business identity. As such, a company writing style guide helps members of your team give potential and existing customers consistent messaging.
Style Guide Is A Marketing Asset to list of taiwan consumer email Establish a Consistent Brand Presence and Maintain It
The purpose of a style guide is to establish and maintain a consistent brand presence. Here are some of the things that should be included in a style guide for your business:
Tone & voice – This relates to the language you choose to associate with your business. For instance, how friendly or informal your content should be. Consistent style in tone and voice allows you to express your company’s identity across many different types of content.
Grammar & punctuation – Check that common words are being used correctly, such as your/you’re, to/too, etc. Additionally, punctuation like hyphens and date formats can vary, so it’s worth setting out exactly how they should appear. There isn’t a right or wrong way to use punctuation. A style guide for business merely ensures your approach remains consistent.