Powerful Ways to Attract More
Posted: Sun Jan 19, 2025 4:39 am
Overall, the majority use Facebook, even if according to the platform, only 4% of the content in a user's news feed is news. Next come Twitter and LinkedIn. On a regional scale, some nuances should be noted: the blue bird is used as much as Facebook in North America, while in Europe LinkedIn is more common than Twitter. In Asia, Instagram holds second place. Some social networks like Tiktok or Snapchat are neglected by journalists, distancing them from the young audience (respectively 5% and 1%) even though 15% of 18-24 year-olds use the Chinese social network for news .
Their definition of news being broader, many young users are taiwan phone number library consumers and creators of information. This new indirect source of news is the reason why journalists consider that social networks and influencers bypassing traditional media is their fourth difficulty. The practice of social networks invites journalists to multiply multimedia elements in their articles to attract readers and adapt their content to the platforms. Thus, 81% of the journalists surveyed have integrated images into their articles in the last 6 months . Almost 50% have also integrated videos, and 41% infographics. In conclusion, Cision presents a profession that is overloaded with work but seriously lacking in resources.
In addition to writing several articles per week, journalists cover a variety of subjects that can be very far removed from each other. The speed with which the world of information is evolving makes it a profession that must adapt quickly despite a drop in resources linked in particular to the erosion of advertising revenues. However, journalists fully integrate platforms into their .
Their definition of news being broader, many young users are taiwan phone number library consumers and creators of information. This new indirect source of news is the reason why journalists consider that social networks and influencers bypassing traditional media is their fourth difficulty. The practice of social networks invites journalists to multiply multimedia elements in their articles to attract readers and adapt their content to the platforms. Thus, 81% of the journalists surveyed have integrated images into their articles in the last 6 months . Almost 50% have also integrated videos, and 41% infographics. In conclusion, Cision presents a profession that is overloaded with work but seriously lacking in resources.
In addition to writing several articles per week, journalists cover a variety of subjects that can be very far removed from each other. The speed with which the world of information is evolving makes it a profession that must adapt quickly despite a drop in resources linked in particular to the erosion of advertising revenues. However, journalists fully integrate platforms into their .