How to set yourself up for ABM success
Posted: Sun Jan 19, 2025 4:53 am
In this session, he pointed out that "ABM is often practiced without sufficient organizational belgium phone number resource preparation," and stated, " ABM is not a tactical or one-off initiative. It is a discipline that brings greater organizational alignment."
“ If your cake is burnt, you can put all of the cherries you like, but it's not going to make it taste good.
”
As a solution, a framework for assessing and defining the fundamental elements of ABM implementation preparation has been published.
It is an assessment framework for the process of preparing your organization for ABM success and for visualizing potential blind spots.
My interpretation and explanation is as follows:
Organizational Fit
Is your marketing strategy properly connected to the sales strategy and the organization as a whole?
Is your strategy optimized for the local culture, customers, and customer-sales relationships?
Do you have the commitment and support of ABM from your sales and marketing leaders?
“ If your cake is burnt, you can put all of the cherries you like, but it's not going to make it taste good.
”
As a solution, a framework for assessing and defining the fundamental elements of ABM implementation preparation has been published.
It is an assessment framework for the process of preparing your organization for ABM success and for visualizing potential blind spots.
My interpretation and explanation is as follows:
Organizational Fit
Is your marketing strategy properly connected to the sales strategy and the organization as a whole?
Is your strategy optimized for the local culture, customers, and customer-sales relationships?
Do you have the commitment and support of ABM from your sales and marketing leaders?