More about Hummingbird and RankBrain
Posted: Sun Jan 19, 2025 5:34 am
Hummingbird (2013) was the first algorithm update that transformed Google with semantic search changes . From this update onwards, it was no longer necessary to excessively insert keywords into your digital content, as the search engine understood other elements such as synonyms, location and context of the words searched.
RankBrain (2015) was the second algorithm update to use semantics. It is considered a ranking factor that helps Google interpret words and provide more relevant results to users.
Latent Semantic Indexing (LSI)
Latent Semantic Indexing (LSI) aims to make Google understand the entire context of the search for the words used.
The semantic field helps the search engine to more easily find natural search results . This is because semantics on Google understands that users search for terms that are closer to informal (spoken) language than formal (written) language.
How does LSI work?
With the latest SEO practices, keyword repetition is no longer france phone number resource synonymous with optimized content. So, avoid keyword stuffing to avoid harming your SEO strategies.
Latent Semantic Indexing considers elements that will enrich your text , such as synonyms, organized sentences and contextualized words.
To generate good results within LSI, it is necessary to create quality content that is relevant and creative.
To this end, there are some tips that can improve the production of your online content, such as:
create original content;
create a content strategy and put it into practice;
optimize your H1, H2 and H3 titles by including keywords in them;
use the search engine to find the right words for your content.
Remember to improve your SEO and digital marketing strategy, this is essential to make a difference in your website's results.
RankBrain (2015) was the second algorithm update to use semantics. It is considered a ranking factor that helps Google interpret words and provide more relevant results to users.
Latent Semantic Indexing (LSI)
Latent Semantic Indexing (LSI) aims to make Google understand the entire context of the search for the words used.
The semantic field helps the search engine to more easily find natural search results . This is because semantics on Google understands that users search for terms that are closer to informal (spoken) language than formal (written) language.
How does LSI work?
With the latest SEO practices, keyword repetition is no longer france phone number resource synonymous with optimized content. So, avoid keyword stuffing to avoid harming your SEO strategies.
Latent Semantic Indexing considers elements that will enrich your text , such as synonyms, organized sentences and contextualized words.
To generate good results within LSI, it is necessary to create quality content that is relevant and creative.
To this end, there are some tips that can improve the production of your online content, such as:
create original content;
create a content strategy and put it into practice;
optimize your H1, H2 and H3 titles by including keywords in them;
use the search engine to find the right words for your content.
Remember to improve your SEO and digital marketing strategy, this is essential to make a difference in your website's results.