#6: Advice for value-driven organizations

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Next, have a broad conversation with your prospect—a human touch is essential. Ask them curious questions to test their willingness to pay for your product or service, even if it’s hypothetical.

Investing the time to validate your value laos email list proposition is crucial – you don’t need shiny new marketing materials or a fancy website to start talking to people. All you need is to be really curious and figure out how to assemble the pieces.

Katie Burkhart is the founder and CEO of strategy and execution firm MatterLogic Company and storytelling studio Matter 7. She is the mastermind behind MatterLogic™, the only system for running businesses in the value economy, and she has quickly become one of the experts in the field. Her newsletter is called WTP (What's the Point). You can find her on LinkedIn.

Brooke B. Sellas is the host of The Marketing Agency Show, produced by Social Media Examiner. She is the founder and CEO of B Squared Media, an agency that helps people connect, communicate and convert on social media. Her book is called Connecting Conversations. Find her on X/Twitter and LinkedIn.