How to Measure ROI from Generation Strategies

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TikTok threw a Saturday night party for creators of the short-form video app, and we could very well imagine a giant NFT marketplace by Amazon next year , which opened a second Whole Foods store right next door to the conference center. The membership platform Patreon also hosted a multi-day event, which included a closed lounge for VIPs and creators. All platforms have set up funds to support creation: Snap, YouTube (since its beginnings), Instagram, TikTok, for which an exponential number of creative artists are fighting. Other major social platforms were absent from SXSW, however, including YouTube, Snap, Pinterest and LinkedIn.


The creator economy is now taking over the film festival red carpet, with china phone number library the premiere of longtime vlogger Casey Neistat's controversial documentary about fellow vlogger David Dobrik . The TikTok phenomenon The panel, “ Has TikTok Won the Creator Wars? ” featured a crack team in the social/creator space: Axios Media Deal reporter Kerry Flynn, The Information’s Creator Economy reporter Kaya Yurieff, and Tribe founder Jules Lund shared their insights: “ TikTok is the most addictive social media. It’s like crack … Instagram is the app for Friday night when you’re about to go out, but TikTok is the app for Sunday morning when you’re laughing in your pajamas with your friends in your bedroom.


” The magic formula now is: “if you win the creators, you win the users, you win the advertisers.” In 2019, Instagram was the star of SXSW. After two years of pandemic, it is definitely TikTok that has won the audience race: less polished than Instagram, more "human", more accessible (through offline distribution, it is easier to quickly reach a large community), with a concept of organic advertising content that is perfectly integrated and popular with users. TikTok is also an ideal platform for broadcasting live shopping, capable of generating $1.