SEO takes time, especially for a new business or domain. In fact, it can take months for your site to rank in the top spots for competitive keywords. With PPC, you can see results as soon as your campaigns are live, as long as your bids are high enough.
To achieve SEO success in a competitive market, you need to invest in SEO. Since a solid organic strategy requires technical SEO, content creation, backlink building, data analysis, and more, you really need a team of experienced marketing professionals to implement a solid strategy. This means that it can require a considerable investment to either build an in-house team or hire a specialized agency.
SEO is a recurring process that requires ongoing investment. Tweaks and improvements may need to be made, and you need to understand that your site will never be 100% “optimized.” From content creation to backlink generation and recurring SEO audits, there is always SEO work to be done.
SEO is a time-consuming task and can be overwhelming, especially since Google makes hundreds of changes to its algorithms every year. You'll need to make sure you're up to date with any algorithm updates to stay ahead of your competitors. By using Semrush's Sensor tool, you can keep a close eye on any changes.
SEMrush Sensor SERP Data Screenshot
There are no guarantees that even with a solid strategy, you can outperform your competitors. But when a strategy works, you will make big profits. It is an imperfect science that requires perseverance and patience.
PPC as a growth strategy
PPC refers to paid advertising on search engines, usually through Google Ads or Bing Ads .
This is the previous screenshot of a search result, but now we will focus on paid ads and listings.