How the internet and social media influence decision-making
Posted: Sun Jan 19, 2025 6:10 am
During The Social Media Revolution report , it was reported that social media has a great influence on purchasing decisions .
Among those surveyed, 53% recommend products in their Twitter posts and 90% of consumers trust recommendations from others.
Another survey, carried out by CNDL/SPC Brasil , concluded that 97% of internet users look for information online before purchasing in physical stores.
Here are some more interesting facts about consumer purchasing ghana phone number resource behavior in the digital age:
the proportion of Brazilians who made purchases or payments via smartphone increased from 85% to 91%;
88% say they are satisfied or very satisfied with the mobile shopping experience;
70% make purchases via WhatsApp , 40% via Facebook and 39% via Instagram.
These are just a few figures to illustrate the changes in consumer behavior in modern times. These numbers are only set to increase, as people increasingly want convenience when making purchases.
After all, what's more convenient than picking up your cell phone and searching for a product, or contacting the seller through an app and receiving your purchase at home?
However, this does not mean that your business needs an online store. It all depends on the market niche , the important thing here is to be present on some digital channel .
Now that we’ve talked about the profile of the modern consumer, let’s tell you more benefits of digital marketing. Check it out!
10 benefits of digital marketing
What no one would have imagined two years ago has happened, the use of mobile devices now surpasses television, according to the Internet Trends 2019 report .
With such a large number of online consumers, having a presence on the internet is a basic requirement for any business. To achieve this, it is not enough to simply create a website and a Facebook page , for example. You need to combine good strategies , considering the reality of your business.
Among those surveyed, 53% recommend products in their Twitter posts and 90% of consumers trust recommendations from others.
Another survey, carried out by CNDL/SPC Brasil , concluded that 97% of internet users look for information online before purchasing in physical stores.
Here are some more interesting facts about consumer purchasing ghana phone number resource behavior in the digital age:
the proportion of Brazilians who made purchases or payments via smartphone increased from 85% to 91%;
88% say they are satisfied or very satisfied with the mobile shopping experience;
70% make purchases via WhatsApp , 40% via Facebook and 39% via Instagram.
These are just a few figures to illustrate the changes in consumer behavior in modern times. These numbers are only set to increase, as people increasingly want convenience when making purchases.
After all, what's more convenient than picking up your cell phone and searching for a product, or contacting the seller through an app and receiving your purchase at home?
However, this does not mean that your business needs an online store. It all depends on the market niche , the important thing here is to be present on some digital channel .
Now that we’ve talked about the profile of the modern consumer, let’s tell you more benefits of digital marketing. Check it out!
10 benefits of digital marketing
What no one would have imagined two years ago has happened, the use of mobile devices now surpasses television, according to the Internet Trends 2019 report .
With such a large number of online consumers, having a presence on the internet is a basic requirement for any business. To achieve this, it is not enough to simply create a website and a Facebook page , for example. You need to combine good strategies , considering the reality of your business.