An agency that claims to be an SEO expert but isn't well-indexed to be found on search engines, or that claims to be able to write excellent content but doesn't have a blog (or has a rarely updated blog, with articles of little interest and written in a sloppy way), or that claims to have an exceptional web design team, but then shows up with a site with a poor and ineffective layout: this is not the digital partner you are looking for .
If a marketing agency claims to be an expert in a field, you need to be sure that they aruba email list are : it is actions that determine who we are, not words.
Having too high expectations… and not finding an agency that can bring you back down to earth
Before contacting an agency, you need to understand what you want to achieve with your web marketing strategy, by drawing up objectives that are SMART (specific, measurable, achievable, realistic, tied to a deadline).
Go beyond the simple “I want to be first on Google” or “I want to get more traffic”, and focus on more specific areas, such as lead generation, brand awareness, increasing online sales; also, use clear and unequivocal numbers: “I want to increase my leads by 5% in three months”, “I want to increase the number of sales by 10% in a month”: these are SMART objectives, which must be calculated starting from the current situation of your company.