Paid ads are always marked as such
Posted: Sun Jan 19, 2025 6:29 am
The main difference between paid advertising and search engine optimization
The key and fundamental difference between SEO and contextual advertising is as follows:
Search engine optimization is aimed at somalia company email list improving the independent visibility of an Internet resource in search engines, which is also called organic search results. This is achieved through a thorough, multi-component development of the site;
The context is aimed at the effectiveness of the advertisement. There is no work directly with the site.
That is, both SEO specialists and contextualists catch the user on the same page, but the methodology of their work has no points of intersection.
Advantages and disadvantages
The search engine algorithms of both Yandex and Google are becoming increasingly focused on the commercialization of the first page and systematically pushing organics lower and lower, imposing context on users. It would seem that under such conditions SEO will always obviously lose in efficiency. However, everything is not so simple.
Price
Maintaining a site at the top with the help of advertising requires constant monetary investment, the size of which for many market players makes such advertising simply unprofitable. Most often, this tool is used in the short term, when clients are needed now and in large quantities.
SEO is not very expensive, but it requires regular investments. The return on investment is gradual. The advantage here is that traffic and, accordingly, profits gradually grow while the investments remain unchanged.
Time of action and cost of the buyer
The context of its action is clear and simple. Invested money - got clients, stopped investing - no clients. SEO takes a long time, but systematically accelerates and brings clients gradually, but the further, the more clients there are and at the same time they are much cheaper.
Advantages of promotion channels
Trust
The psychology of users is such that most of them trust organic search results more than paid advertising, and ignore paid places in search results. However, the conversion rate from advertisements is higher if they are set up correctly.
The key and fundamental difference between SEO and contextual advertising is as follows:
Search engine optimization is aimed at somalia company email list improving the independent visibility of an Internet resource in search engines, which is also called organic search results. This is achieved through a thorough, multi-component development of the site;
The context is aimed at the effectiveness of the advertisement. There is no work directly with the site.
That is, both SEO specialists and contextualists catch the user on the same page, but the methodology of their work has no points of intersection.
Advantages and disadvantages
The search engine algorithms of both Yandex and Google are becoming increasingly focused on the commercialization of the first page and systematically pushing organics lower and lower, imposing context on users. It would seem that under such conditions SEO will always obviously lose in efficiency. However, everything is not so simple.
Price
Maintaining a site at the top with the help of advertising requires constant monetary investment, the size of which for many market players makes such advertising simply unprofitable. Most often, this tool is used in the short term, when clients are needed now and in large quantities.
SEO is not very expensive, but it requires regular investments. The return on investment is gradual. The advantage here is that traffic and, accordingly, profits gradually grow while the investments remain unchanged.
Time of action and cost of the buyer
The context of its action is clear and simple. Invested money - got clients, stopped investing - no clients. SEO takes a long time, but systematically accelerates and brings clients gradually, but the further, the more clients there are and at the same time they are much cheaper.
Advantages of promotion channels
Trust
The psychology of users is such that most of them trust organic search results more than paid advertising, and ignore paid places in search results. However, the conversion rate from advertisements is higher if they are set up correctly.