Email Marketing in 2020
Posted: Sun Jan 19, 2025 6:38 am
VKontakte, Facebook, MyTarget are actively developing advertising systems. New analytics metrics have appeared and payment methods have been improved to make it more profitable to pay for a target action.
For example:
MyTarget has acquired weather targeting, rwanda company email list which will be very convenient for those whose demand for goods and services depends on natural conditions;
Facebook now allows you to view statistics for multiple accounts;
Vkontakte allows you to set up automatic price management. In addition, access to story publications has become open for all communities.
Social networks release various updates almost weekly, including those aimed at solving user problems related to making purchases. In 2020, development will be no less active and business accounts will receive many new opportunities for improvement.
Speaking of content, each social network will try to make the news feed as relevant to the interests of users as possible. Mechanisms will be developed that aim to minimize offensive comments and posts. The price of creative and unique text and graphic content will increase.
Advertising systems will continue to look for new targeting options, increasing the accuracy of reaching the target audience.
Email marketing is losing its position, but still remains in the arsenal of marketers, contributing to overall promotion.
The main rule in successful email marketing is simple - your emails must be useful.
Yes, in addition to this, a good sending time, attractive letter subjects, and adaptability are of some importance, but all these are just additives that in themselves are not capable of increasing the number of openings and clicks.
You can add benefits to your subscribers in your newsletters when you know your audience well. To do this, you need to collect information about it: name, age, date of birth, purchase history - all this is important and allows you to segment the base, sending the most relevant offers to certain segments. Also, do not forget about personalization, personal appeals make the contact more trustworthy.
There is only one new trend in email marketing that has become widespread in the last year:
interactive elements in the letter. For example, a “like” button, which allows you to get feedback and understand how interesting your newsletter is to subscribers.
As before, mailings require the presence of:
interesting and useful content for promotion;
personalization and audience segmentation. Accurate targeting of the target audience can ensure the greatest number of openings;
adaptability to mobile devices;
integration of email marketing with other tools: CRM, call services, social networks.
For example:
MyTarget has acquired weather targeting, rwanda company email list which will be very convenient for those whose demand for goods and services depends on natural conditions;
Facebook now allows you to view statistics for multiple accounts;
Vkontakte allows you to set up automatic price management. In addition, access to story publications has become open for all communities.
Social networks release various updates almost weekly, including those aimed at solving user problems related to making purchases. In 2020, development will be no less active and business accounts will receive many new opportunities for improvement.
Speaking of content, each social network will try to make the news feed as relevant to the interests of users as possible. Mechanisms will be developed that aim to minimize offensive comments and posts. The price of creative and unique text and graphic content will increase.
Advertising systems will continue to look for new targeting options, increasing the accuracy of reaching the target audience.
Email marketing is losing its position, but still remains in the arsenal of marketers, contributing to overall promotion.
The main rule in successful email marketing is simple - your emails must be useful.
Yes, in addition to this, a good sending time, attractive letter subjects, and adaptability are of some importance, but all these are just additives that in themselves are not capable of increasing the number of openings and clicks.
You can add benefits to your subscribers in your newsletters when you know your audience well. To do this, you need to collect information about it: name, age, date of birth, purchase history - all this is important and allows you to segment the base, sending the most relevant offers to certain segments. Also, do not forget about personalization, personal appeals make the contact more trustworthy.
There is only one new trend in email marketing that has become widespread in the last year:
interactive elements in the letter. For example, a “like” button, which allows you to get feedback and understand how interesting your newsletter is to subscribers.
As before, mailings require the presence of:
interesting and useful content for promotion;
personalization and audience segmentation. Accurate targeting of the target audience can ensure the greatest number of openings;
adaptability to mobile devices;
integration of email marketing with other tools: CRM, call services, social networks.