HubSpot CRM features are separated according to the software tool. Let's take a look at what they are.
Marketing Hub
This is the marketing automation tool for managing all types of campaigns , from planning to execution.
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The main features are:
lead generation management ;
marketing automation;
lead analysis ;
blogging platform;
Keyword and Page Grader ;
scope of your strategies;
actions for social media team.
Sales Hub
Software focused on sales, integrating and automating all stages of acquisition. This is a way to avoid missing opportunities and shorten the sales cycle process, but with greater quality. To do this, you have:
advanced CRM features;
budgets;
meeting schedules;
email cadence;
monitoring emails;
lead and customer profiles ;
prospects ;
pipeline management .
Service Hub
Service Hub is a customer service system that connects sales and support teams to your lead or customer. Its main features are:
ticket management;
customer feedback ;
knowledge center.
CMS Hub
In CMS Hub, you have access to HubSpot CRM features focused on managing content and generating personalized experiences.
For this, the functions are:
SEO recommendations for your content;
editors;
themes for building your website.
Operations Hub
System to synchronize your applications and data , so that all teams are aligned on processes and customers.
In addition to data synchronization, you have access to programmable, lead quality automations .