Strategic mandate for institutional growth
Posted: Sun Jan 19, 2025 6:52 am
Atiba explains his "alternative yourself" antarctica email list philosophy, which he credits with driving more than 50% quarterly revenue growth at his agency for a year and a half. Counterintuitively, he attributes the business's meteoric growth to systematically handing over agency responsibilities to employees through a conscious "10-80-10" process.
Although initially uncomfortable with delegating tasks and overall operations, Atiba quickly experienced the power of this self-replacing model, which allowed him to focus on innovation and customer relationships. He details practical steps for identifying expertise to transfer, improving communication skills, developing a culture that supports empowering specialists rather than generalists, and measuring successful delegation so that you can ultimately guide your organization through strategic planning rather than day-to-day production.
Whether looking for more free time or the ability to scale quickly, Atiba is convincing agency leaders that replacing itself entirely will lay the foundation for accelerated expansion.
As CEO of Client Attraction Pros, a video marketing agency that primarily serves medical clinics, Atiba uses video to build client relationships and trust. This reliance on relationship building is common in high-priced service industries. His agency helps clients create trust-building videos that are optimized for SEO—a skill Atiba has honed since 1996.
Although initially uncomfortable with delegating tasks and overall operations, Atiba quickly experienced the power of this self-replacing model, which allowed him to focus on innovation and customer relationships. He details practical steps for identifying expertise to transfer, improving communication skills, developing a culture that supports empowering specialists rather than generalists, and measuring successful delegation so that you can ultimately guide your organization through strategic planning rather than day-to-day production.
Whether looking for more free time or the ability to scale quickly, Atiba is convincing agency leaders that replacing itself entirely will lay the foundation for accelerated expansion.
As CEO of Client Attraction Pros, a video marketing agency that primarily serves medical clinics, Atiba uses video to build client relationships and trust. This reliance on relationship building is common in high-priced service industries. His agency helps clients create trust-building videos that are optimized for SEO—a skill Atiba has honed since 1996.