Implement personalization and event-based messaging to deliver rewards in real time.
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Attach Emotion
Emotion-based reward programs target customers’ hearts instead of their minds. Here are a few examples of what clients can feel:
Attachment ‒ Create this with a tiered structure that acknowledges your best customers
Nostalgia ‒ Offer products that have been discontinued exclusively to program members
Anticipation ‒ Tease that the next time the user makes a purchase of a certain value, they’ll unlock a new level of benefits
Surprise ‒ Send them a gift “just because”
Deliver Rewards in Real Time
Yes, we’ve just talked about the potential value of creating anticipation. But this point refers to something else.
This tip is about giving the reward as soon as it’s unlocked. For example, you can bring the rewards experience into the process of making a purchase by offering free delivery. Thus, maximize the chances of a successful purchase and offer a reward at the same time. If you have real-time data about the customer’s location and can tailor the shipping perk to this, even better.
Make It Easy
Customers want high-value, low-hassle mobile loyalty programs. Think really low effort. The best loyalty programs take mere moments from your customer’s day, especially the signup process. If it takes more than a few minutes to join the program, you’ll probably lose them.
Before the user joins, they don’t understand the value, but they can clearly understand when something inconveniences them. That puts your program at a high risk of churn. Consider creating loyalty cards that can be integrated into a mobile wallet for Apple Pay or Google Pay transactions.