1) Speed
To get an idea of how many innovations can occur in just one year, just consult the list of digital marketing trends of 2016 compiled by Forbes . Let's see the most interesting ones:
Importance of video ads
Google is evaluating the option of inserting video ads in search results. This bahamas email list confirms a trend already developed in 2016 on platforms such as Facebook and Bing: videos will become indispensable for online advertising campaigns.
video
Business App Growth
2016 will be a crucial year for the development of business apps, as they offer high visibility and are extremely easy to use.
app
More searches from mobile
The trend, which already manifested itself in 2015, will be confirmed in 2016: smartphones are destined to become the preferred tool for carrying out searches.
Growth of digital assistants and virtual reality technologies
In recent years, there has been a significant development of digital assistants, such as Siri and Cortana. Their way of using search engines to find useful information is changing the criteria for optimizing websites: it is therefore necessary to learn new techniques to make information about your business accessible to digital assistants, so that your website appears in search results. In 2016, new technologies for virtual reality will also become widespread, such as Oculus Rift, which will become an important means of spreading online advertising.