Early adopters of paid content
Posted: Sun Jan 19, 2025 7:13 am
I want to know more about artificial intelligence
Segmenting your campaign using "For [interest]" subject lines (such as "For DIY enthusiasts," "For golf enthusiasts," or "For CFOs") allows for more
As the membership concept took off, we started argentina email list comparing it to free or low-cost education alternatives such as YouTube, Linda (now LinkedIn Learning), Udemy, personal expert courses, and even AI training. While the training was of good quality, it was mostly unimproved.
But what matters is what your consumers think. If they feel like the free training from two years ago is still valid, they'll compare it to your membership.
In response to the democratization of information, we must rethink the value of membership. It’s not just about training anymore. We’re injecting more community experiences – gathering online and in-person at our events. This allows members to talk to other marketers and better understand each other’s challenges.
So now our membership value comes from training, community and shared experiences. This is difficult for competitors to copy.
Another key challenge for our members is keeping training content updated and relevant. An expert will not remain an expert forever. Many experts who are interested in a particular trend eventually fade away, leave, or start offering their own paid services.
Segmenting your campaign using "For [interest]" subject lines (such as "For DIY enthusiasts," "For golf enthusiasts," or "For CFOs") allows for more
As the membership concept took off, we started argentina email list comparing it to free or low-cost education alternatives such as YouTube, Linda (now LinkedIn Learning), Udemy, personal expert courses, and even AI training. While the training was of good quality, it was mostly unimproved.
But what matters is what your consumers think. If they feel like the free training from two years ago is still valid, they'll compare it to your membership.
In response to the democratization of information, we must rethink the value of membership. It’s not just about training anymore. We’re injecting more community experiences – gathering online and in-person at our events. This allows members to talk to other marketers and better understand each other’s challenges.
So now our membership value comes from training, community and shared experiences. This is difficult for competitors to copy.
Another key challenge for our members is keeping training content updated and relevant. An expert will not remain an expert forever. Many experts who are interested in a particular trend eventually fade away, leave, or start offering their own paid services.