4. TikTok search
Posted: Sun Jan 19, 2025 8:10 am
Our take: TikTok has launched a search widget that users can add to their phone home screens, signaling the platform's growing importance as a search engine, especially for younger generations. Many users now turn to TikTok to search for educational content, product information, and other topics.
The search widget's prominent placement aruba email list on users' home screens is a smart move for TikTok, as it strengthens the app's relationship with Google and cements its status as a go-to search destination. This development also highlights the importance of creating search engine-friendly content on TikTok, as creators who optimize their videos using relevant keywords and hashtags are more likely to appear in search results and benefit from greater discoverability .
Social media marketing talk show host and marketing expert Jerry Potter brings up an interesting point about using analogies in content and its potential impact on search rankings. While Google might struggle to rely heavily on analogies to categorize content, TikTok's search algorithm might be more forgiving. As long as the video's title, description, and on-screen text clearly convey the main topic, the video's own use of analogies may not hinder its search performance.
The search widget's prominent placement aruba email list on users' home screens is a smart move for TikTok, as it strengthens the app's relationship with Google and cements its status as a go-to search destination. This development also highlights the importance of creating search engine-friendly content on TikTok, as creators who optimize their videos using relevant keywords and hashtags are more likely to appear in search results and benefit from greater discoverability .
Social media marketing talk show host and marketing expert Jerry Potter brings up an interesting point about using analogies in content and its potential impact on search rankings. While Google might struggle to rely heavily on analogies to categorize content, TikTok's search algorithm might be more forgiving. As long as the video's title, description, and on-screen text clearly convey the main topic, the video's own use of analogies may not hinder its search performance.