How to improve user experience with AMP

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Instead of sending simple emails, you can take advantage of the new features and components of AMP for Email Marketing. And in this way, you can create new CRM campaigns or corporate newsletters. TABLE OF CONTENTS What is AMP for Email Marketing Really? Differences between AMP and HTML in emails Why is AMP important? for Email Marketing? Incorporate animated elements Includes questionnaires Use gamification Includes image carousels Enable direct purchases from email What is AMP for Email Marketing Really? The elements of the “Accelerated Mobile Pages” format, better known by the acronym AMP, is a technology created by Google in 2015. It facilitates improvements in the user experience on any device and allows the creation of interactive messages in email. The tool enables a set of AMP components applied to the received message. This allows the user to navigate within the email itself and, thus, perform dynamic and personalized actions: Browse in a carousel format within the email.


Locate and mark brand products or services student phone number list in a shopping cart. Fill out forms or questionnaires in the email. Participate in contests or surveys from your inbox. Link your own email to calendars or agendas to keep track of important events or dates. Respond to comments or opinions in real time. View product data sheets and always have them within reach until you complete your purchase. Thanks to these interactive AMP elements, a next-level experience is provided in emails with the potential to generate conversations between the user and the brand . This helps you develop more dynamic and intuitive email marketing campaigns in real time that can increase your company's engagement. Differences between AMP and HTML in emails Generally, companies tend to send messages in plain HTML format. The user receives an email with a common pattern of elements: text, images, hyperlinks and gifs .