Our Take: TikTok’s rollout of the “Identify Similar Products”
Posted: Sun Jan 19, 2025 8:54 am
Additionally, TikTok may use this feature to australia email list promote its own products, similar to those showcased by creators and brands. If this happens, it could create a competitive disadvantage for businesses that advertise on the platform, as TikTok products could be sold at lower prices.
While the “Identify Similar Products” feature has the potential to benefit product-based businesses and improve user experience, TikTok must carefully consider the impact on creators and ensure the platform remains a level playing field for all advertisers. Creators and brands should pay close attention to the impact of this feature on the performance of their content and adjust their strategies accordingly.
#2: TikTok Sound
Following a request from Universal Music Group (UMG), TikTok will remove all songs written or co-written by songwriters signed to Universal Music Publishing Group. Earlier this year, UGM, the world's most comprehensive music library, removed its recordings from TikTok after renewal talks between the two companies broke down. As a result, TikTok muted the UMG music in the video, requiring TikTok users to choose alternative music options from other labels to replace the removed UMG content.
While the “Identify Similar Products” feature has the potential to benefit product-based businesses and improve user experience, TikTok must carefully consider the impact on creators and ensure the platform remains a level playing field for all advertisers. Creators and brands should pay close attention to the impact of this feature on the performance of their content and adjust their strategies accordingly.
#2: TikTok Sound
Following a request from Universal Music Group (UMG), TikTok will remove all songs written or co-written by songwriters signed to Universal Music Publishing Group. Earlier this year, UGM, the world's most comprehensive music library, removed its recordings from TikTok after renewal talks between the two companies broke down. As a result, TikTok muted the UMG music in the video, requiring TikTok users to choose alternative music options from other labels to replace the removed UMG content.