Write content from the perspective of the market and customers
Posted: Sun Jan 19, 2025 9:16 am
How to do a good job in foreign trade B2B LinkedIn
1. Write content from the perspective of products and industries
First of all, don’t post product pictures directly. Try to write content from the perspective of products and industries. Many foreign trade people may have posted too many products on B2B platforms, and have such an inertial thinking that they are used to posting product pictures directly on social platforms and leaving a contact method. This is indeed very convenient, but it is easy to be unfollowed on LinkedIn.
As we mentioned earlier, most LinkedIn users are business people, who have a higher psychological trust threshold and are more rational. They prefer to see more professional and in-depth content . It is indeed easy to just post a product picture, but it is not a good way to acquire customers.
We can try to start with the production process or technology of the afghanistan telegram number database product, which can not only reflect your understanding of the product, but also show the company's production capacity with a few production pictures. We can also send some links of the company's QC. Seeing that you take good care of the product, no customer will be worried, right?
I trust you to do things
Finally, if you know enough about this product and this industry, you can also write about some industry trends, such as the impact of upstream raw materials on product prices, and the pros and cons of downstream competitive products, which will instantly let customers feel that you are an expert. For other topics, you can refer to the mind map and express yourself freely.
The second point is to write content from the perspective of the market and customers. For example, analyze and recommend the best-selling products in the target market, post reviews of your products from some authoritative websites or influencers, or your end-customer reviews.
Why do you need to post reviews from end customers? Don’t forget that your readers are likely to be your direct customers. To objectively convince them, isn’t it better to start with third-party feedback?
Oh and don’t forget to share the real cases of your old customers . Real cases are the most touching. Of course, it’s best to greet old customers in advance to avoid losing money without getting the big prize.
Horse lasso illustration
3. Output from a professional perspective
Third, you can write some professional opinions. Since LinkedIn is a business social platform, it can be used for both business and social activities, so it is very suitable for the birth of business KOLs. To create a KOL, you must have your own opinions, so what content can we write?
First, there are personal industry experience and suggestions, such as "How to save money with factory monitoring systems" and "How to test the thermal insulation design of aluminum alloy doors and windows". Wow, this topic is so professional that I can't even memorize it. When your customers see it, they will like it like crazy.
In addition, you can also start with the topic of how to find good suppliers. There are more than 30 million companies and 63 million mid-level and senior executives on LinkedIn . Finding suppliers is a perpetual topic for them.
You can share how to identify good suppliers, or the pitfalls that suppliers often encounter, so that they can feel that you not only understand the products, but also know how to help them avoid pitfalls. You are simply a worry-free little helper.
Of course, I also suggest starting with purchasing precautions and some How-to articles. It is said that articles with How-to titles have a higher readership.
Well, that’s all for this sharing. Producing good content on LinkedIn is very helpful for us to improve our personal influence, accumulate potential customers, and improve the credibility of our company. In addition, LinkedIn’s original content also has good search and exposure, and can also obtain off-site traffic, allowing us to receive more inquiries.
If you have any ideas or questions about LinkedIn’s content strategy, please leave a message below. This is the end of this issue. I wish you all a happy weekend and see you next time.
1. Write content from the perspective of products and industries
First of all, don’t post product pictures directly. Try to write content from the perspective of products and industries. Many foreign trade people may have posted too many products on B2B platforms, and have such an inertial thinking that they are used to posting product pictures directly on social platforms and leaving a contact method. This is indeed very convenient, but it is easy to be unfollowed on LinkedIn.
As we mentioned earlier, most LinkedIn users are business people, who have a higher psychological trust threshold and are more rational. They prefer to see more professional and in-depth content . It is indeed easy to just post a product picture, but it is not a good way to acquire customers.
We can try to start with the production process or technology of the afghanistan telegram number database product, which can not only reflect your understanding of the product, but also show the company's production capacity with a few production pictures. We can also send some links of the company's QC. Seeing that you take good care of the product, no customer will be worried, right?
I trust you to do things
Finally, if you know enough about this product and this industry, you can also write about some industry trends, such as the impact of upstream raw materials on product prices, and the pros and cons of downstream competitive products, which will instantly let customers feel that you are an expert. For other topics, you can refer to the mind map and express yourself freely.
The second point is to write content from the perspective of the market and customers. For example, analyze and recommend the best-selling products in the target market, post reviews of your products from some authoritative websites or influencers, or your end-customer reviews.
Why do you need to post reviews from end customers? Don’t forget that your readers are likely to be your direct customers. To objectively convince them, isn’t it better to start with third-party feedback?
Oh and don’t forget to share the real cases of your old customers . Real cases are the most touching. Of course, it’s best to greet old customers in advance to avoid losing money without getting the big prize.
Horse lasso illustration
3. Output from a professional perspective
Third, you can write some professional opinions. Since LinkedIn is a business social platform, it can be used for both business and social activities, so it is very suitable for the birth of business KOLs. To create a KOL, you must have your own opinions, so what content can we write?
First, there are personal industry experience and suggestions, such as "How to save money with factory monitoring systems" and "How to test the thermal insulation design of aluminum alloy doors and windows". Wow, this topic is so professional that I can't even memorize it. When your customers see it, they will like it like crazy.
In addition, you can also start with the topic of how to find good suppliers. There are more than 30 million companies and 63 million mid-level and senior executives on LinkedIn . Finding suppliers is a perpetual topic for them.
You can share how to identify good suppliers, or the pitfalls that suppliers often encounter, so that they can feel that you not only understand the products, but also know how to help them avoid pitfalls. You are simply a worry-free little helper.
Of course, I also suggest starting with purchasing precautions and some How-to articles. It is said that articles with How-to titles have a higher readership.
Well, that’s all for this sharing. Producing good content on LinkedIn is very helpful for us to improve our personal influence, accumulate potential customers, and improve the credibility of our company. In addition, LinkedIn’s original content also has good search and exposure, and can also obtain off-site traffic, allowing us to receive more inquiries.
If you have any ideas or questions about LinkedIn’s content strategy, please leave a message below. This is the end of this issue. I wish you all a happy weekend and see you next time.