An optimized list makes it easier for professionals who will use it on a daily basis. Each contact should have basic information that is duly detailed, so that communication can be more personal and close , also generating this feeling for the person in question.
Therefore, ideally a list should contain some basic personal data, such as:
name;
age;
e-mail;
residential address;
correspondence address;
marital status;
purchased products;
products of interest.
Other information, however, may be apparel company database requested if it is relevant to marketing , such as:
profession;
number of children;
market and niche in which it works.
Considering the potential customer's experience, asking them to provide all of this information at once can be tiring and discouraging. The best thing to do here is to start with basic contact information and gradually seek out other information, either through new questionnaires or inferences based on the reaction to the content sent.
Why do companies buy mailing lists ?
Because it is a less laborious way to obtain a lead base and start in digital marketing, many companies still rely on purchasing ready-made email lists.
Here are some reasons that justify this practice:
search for time optimization: winning over potential customers requires time, teamwork and financial investment. So, when acquiring a ready-made list, many have the (wrong) idea that there is a possibility of optimizing the process and achieving quick results;
lack of knowledge about the public: the idea of having access to lists with several contacts and being able to sell to any and all profiles is tempting. However, the chances of reaching uninterested people are enormous.