World Magazine" was founded in 1981. It is Taiwan's first financial-oriented professional news magazine. It mainly reports news on Taiwan's economy and finance, business operations, and industry trends. It also regularly launches surveys such as "Top 2,000 Enterprise Ranking", "World Sustainable Citizen Award", "Top 100 Fast-Growing Enterprises", and "Happy City Survey", which are very popular among Taiwan's white-collar elite readers.
In the middle of last year, " to deepen the management of the IG community: on the one hand, it uses robots to provide audience services to make reply to messages more timely, creating more than 5,000 interactions; on the other hand, it tries to use IG to achieve traffic conversion , allowing community management to complete the layout of canada email list the marketing funnel from "exposure", "interaction" to "conversion". Among them, the "Ranking of Two Thousand Companies" series of posts used the Chatbot function and successfully achieved a KPI achievement rate of 102% conversion. It is amazing and has better communication with young people aged 18-35, taking a big step forward for the brand's rejuvenation.
Table of contents:
A professional financial news magazine with 40 years of history, starting the journey of brand rejuvenation with IG
Import Omnichat to assist IG management, with the goal of turning fans into subscribers
Focus on using Omnichat for social interaction: Use Chatbot to assist in the implementation of interactive operations on three major projects and two major topics, and automatically reply to more than 5,500 messages within half a year
IG launched the "Top 2,000 Enterprise Ranking List" event for a limited time of only 1 yuan, successfully achieving a 102% conversion KPI achievement rate
"Tianxia Magazine": Very satisfied with Omnichat's customer success manager's fast and accurate service, helping to achieve conversion results on IG applications
Tianxia Magazine" began to introduce Omnichat
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