Page 1 of 1

Discover marketing strategies and techniques that work

Posted: Sun Jan 19, 2025 9:46 am
by shaownhasane
TikTok has exploded in popularity over the past few years, quickly becoming one of the top social media platforms. TikTok has an average of 1.1 billion monthly active users worldwide. This represents 25% of active internet users. This growing audience represents a huge opportunity for businesses to reach new audiences and increase brand awareness.

At the same time, the way consumers search for and discover cyprus b2b leads information is changing. They use TikTok as a search engine. Forward-thinking brands realize this and are shifting their focus from linear channels like TV and Google to TikTok.

For example, let’s say you want to go on vacation to Bali. So, you type “Bali hotels” into Google search. At the top of the search results, you’ll see sponsored ads and a few articles from outlets like CNN, Forbes, or TripAdvisor. These articles will provide information on the top ten resorts in Bali, but the images are often heavily stylized and the information is not always up to date. Regardless, these articles will appear near the top of the search results because they use SEO.

Searching for Bali hotels on TikTok will give you a completely different experience. TikTok's algorithm is different from many social platforms; it learns your preferences and picks videos based on your preferences. As a result, your search results pages are personalized with unfiltered, interactive videos from real guests showcasing hotel rooms and their views.