Underestimating the importance of PR tools and strategic marketing
Posted: Sun Jan 19, 2025 10:28 am
Marketing is not only lead generation and advertising. It is also a socially significant activity and various PR tools that work for the brand and reputation of the developer, its recognition, increasing the loyalty of the target audience - that is, not operational, but strategic marketing.
Publications and appearances in the media, interaction with bloggers, communication with the audience online - in social networks, channels, etc., and offline - organizing "open days", presentations, charity events and other events - all this contributes to the attitude of clients towards the company.
Yes, these measures do not give immediate results, which uae telegram database makes it difficult to objectively assess their contribution. However, we all understand that a client is much more willing to come to a developer with a reputation.
Conclusion: a positive image and recognition of the company is both a larger sales volume and the opportunity to get a higher price for your product - for "reliability" people are ready to overpay up to 30% of the cost of housing, depending on its class. In the matter of increasing trust in the developer, even a negative situation can play into the hands - with his quick and correct reaction.
In short, don't discount tools that don't bring instant results. The operating system doesn't decide everything.
But saving on strategic marketing and unwillingness to engage with the audience can result in lost profits, and this will be a completely different order of magnitude.
Publications and appearances in the media, interaction with bloggers, communication with the audience online - in social networks, channels, etc., and offline - organizing "open days", presentations, charity events and other events - all this contributes to the attitude of clients towards the company.
Yes, these measures do not give immediate results, which uae telegram database makes it difficult to objectively assess their contribution. However, we all understand that a client is much more willing to come to a developer with a reputation.
Conclusion: a positive image and recognition of the company is both a larger sales volume and the opportunity to get a higher price for your product - for "reliability" people are ready to overpay up to 30% of the cost of housing, depending on its class. In the matter of increasing trust in the developer, even a negative situation can play into the hands - with his quick and correct reaction.
In short, don't discount tools that don't bring instant results. The operating system doesn't decide everything.
But saving on strategic marketing and unwillingness to engage with the audience can result in lost profits, and this will be a completely different order of magnitude.