global ad revenue im billion dollars statistics
There are three types of ad i russia whatsapp number ncome when monetizing an app:
The cost per thousand impressions (CPM, cost per mille);
Cost per click (CPC);
Cost per action (CPA).
CPM is more common among free app monetization strategies. You can easily calculate this metric with a CPM calculator. Users don’t need to click on banner ads to let developers earn. The income is less as well as the damage to the user experience.
Banner. Small static or animated images are a classic that becomes obsolete and ineffective;
Rewarding. For viewing an ad or clicking on a link, the user is given bonuses such as virtual currency or access to functions for a while;
Native. It simulates part of the application. Its task is not to attract users’ attention, but, on the contrary, to make them click on the ad without understanding what it really is;
Embedded. For example, inserting an ad at the video beginning is an effective way to monetize your app. However, use it wisely;
Interactive (game). This involves performing simple actions. This method helps pass the time and increases interest in the ad;
Intermediate. This type is displayed in transitions between screens or levels within the application; It is often animated or interactive.
Mobile app advertising. Mobile app monetization strategies
Advantages of in-app advertising monetization:
Users spend more time in their apps;
Higher clickability rates;
Better targeting;
More memorable ads.
Flaws: