How Cut-Through Content Can Land Your Dream Job

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Let’s face it, landing your dream job is hard. When it comes to careers, perseverance goes a long way. But if you’re consistently hitting a brick wall, it’s important to recognise what you’re doing wrong and shake up your strategy.

The truth is, you need more than a well-designed resume and great references to cut-through the crowd. You need to be using fresh, optimised content to win over potential employers – in much the same way brands and organisations do to stand out from the competition.

To help you get on track, here are some different ways you can do just this.



Social Media Overhaul

It’s no surprise that your social media presence could hinder landing that dream job. We australia phone number library live in an engagement economy, where everyone and everything is connected. From the major channels (Facebook, Twitter, Instagram and Linkedin) to the lesser known platforms (Medium or Soundcloud).

The truth is, employers and recruiters are looking at more than just your resume. They’re checking you out on all your social media platforms, looking for content that not only reflects the personality of their brand, but works against it. They will learn a lot from these profiles - more than your resume I daresay. So, it’s in your best interest to clean them up.

Firstly, take time to make your profiles are fleshed out with keywords. To boost your credibility, get recommendations from industry colleagues and friends too. It’s also important to clean up your profile to remove offensive or negative content. When it comes to Twitter or Medium, use these platforms to share relevant articles and engage in interesting industry discussions.

Creating cut-through content on social media is all about depth and the layers, not only who you are connected to but the media outlets you read and engage with. Endorsed skills are easy to have, sharing the right content, with the right view is trickier.