Cleaning advertising platforms and search queries
Posted: Mon Jan 20, 2025 4:45 am
To make sure whether the auto strategy is "to blame" for the low quality of applications, switch the advertising campaign to manual mode. Perhaps the system has been trained on fraudulent applications and brings only unqualified leads.
3. Mobile devices and applications
Yandex Direct
Mobile traffic now makes up a significant part of Internet traffic. In this regard, it is important to closely monitor advertising campaigns on mobile devices and notice overspending on mobile devices in time. To solve this problem, try to separate advertising campaigns on mobile and desktop devices. In addition, it is worth paying attention to the quality of traffic from mobile applications. Many sites may be of low quality or do not correspond to your target audience. To avoid this, carefully select applications for advertising and analyze the effectiveness of each of them.
Alternatively, when starting a campaign, you can blacklist usa consumer email list certain apps to reduce your spending on low-quality sites.
Yandex Direct
The quality of the sites where you place your ads, as well as the search queries themselves, also affect the quality of applications. Therefore, constantly monitor the sites where your ads are shown - remove dirty fraudulent placements and use blacklists before launching traffic.
Conduct "cleansing" as often as possible. Pay attention to sites with high consumption, high bounce rates, no target actions, or they are expensive. But before deciding to turn off a particular site, take a statistically significant period of ad display (not 1-2 days, but at least a month). You need to approach the data wisely, so as not to accidentally reject a high-quality site.
3. Mobile devices and applications
Yandex Direct
Mobile traffic now makes up a significant part of Internet traffic. In this regard, it is important to closely monitor advertising campaigns on mobile devices and notice overspending on mobile devices in time. To solve this problem, try to separate advertising campaigns on mobile and desktop devices. In addition, it is worth paying attention to the quality of traffic from mobile applications. Many sites may be of low quality or do not correspond to your target audience. To avoid this, carefully select applications for advertising and analyze the effectiveness of each of them.
Alternatively, when starting a campaign, you can blacklist usa consumer email list certain apps to reduce your spending on low-quality sites.
Yandex Direct
The quality of the sites where you place your ads, as well as the search queries themselves, also affect the quality of applications. Therefore, constantly monitor the sites where your ads are shown - remove dirty fraudulent placements and use blacklists before launching traffic.
Conduct "cleansing" as often as possible. Pay attention to sites with high consumption, high bounce rates, no target actions, or they are expensive. But before deciding to turn off a particular site, take a statistically significant period of ad display (not 1-2 days, but at least a month). You need to approach the data wisely, so as not to accidentally reject a high-quality site.