Not demonstrating charisma, not developing style
Posted: Mon Jan 20, 2025 5:02 am
How to fix:
Post the same video anywhere. Zen, VK, Rutube, banned social networks — choose platforms where your audience is.
Cut large videos into many small fragments for short vertical videos (shorts, reels, VK Clips) or full version announcements.
Use the platform's capabilities and repackage the content. For example, a chain of stories can be downloaded, edited into a short video and posted on other platforms.
Mistake 3:
Their style and charisma in videos allows some to sell tens of times more than others. Unfair, right? And this applies not only to specialists and experts, but also to brands in general.
Thanks to charisma, a brand attracts viewers, conveys its values even without words. Some have an aggressive delivery, swearing, and categorical statements. And someone is remembered for a pleasant and greece consumer email list soft style of communication. By subtle but constant signs, we determine that this blog is about emotions and impulsiveness, and that one is about a rational approach and balanced steps.
It's worse when there is no style, no charisma, and the video from a person or brand is not memorable in any way and does not stand out from thousands of other videos. This often happens with those who try to copy one video from trends, then another, without bringing anything fresh and interesting to it.
How to fix: develop your visual acuity, test formats, presentation, and find the voice of your brand.
Everything is important to create a complete brand image: tone, presentation of information, manner of communication, clothing, brand colors, editing techniques, and so on.
Post the same video anywhere. Zen, VK, Rutube, banned social networks — choose platforms where your audience is.
Cut large videos into many small fragments for short vertical videos (shorts, reels, VK Clips) or full version announcements.
Use the platform's capabilities and repackage the content. For example, a chain of stories can be downloaded, edited into a short video and posted on other platforms.
Mistake 3:
Their style and charisma in videos allows some to sell tens of times more than others. Unfair, right? And this applies not only to specialists and experts, but also to brands in general.
Thanks to charisma, a brand attracts viewers, conveys its values even without words. Some have an aggressive delivery, swearing, and categorical statements. And someone is remembered for a pleasant and greece consumer email list soft style of communication. By subtle but constant signs, we determine that this blog is about emotions and impulsiveness, and that one is about a rational approach and balanced steps.
It's worse when there is no style, no charisma, and the video from a person or brand is not memorable in any way and does not stand out from thousands of other videos. This often happens with those who try to copy one video from trends, then another, without bringing anything fresh and interesting to it.
How to fix: develop your visual acuity, test formats, presentation, and find the voice of your brand.
Everything is important to create a complete brand image: tone, presentation of information, manner of communication, clothing, brand colors, editing techniques, and so on.