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This way, you can strike a balance between the emotional story and the more relevant financial aspects. The best way to do this is to include in your presentation the metrics that reflect the revenue line, as well as information on how the project has been financed. Why is it important to show numbers? This way, investors will be clear about how you will collect revenue . But most importantly, this will allow them to know how they can invest their money and recover their investment. 6.- Avoid technical terms Keep in mind that investors are not necessarily experts in the language of your sector. Therefore, it is best to avoid using highly technical vocabulary when creating your startup storytelling. Your goal is to captivate those interested in making an investment, so use terms that are easy for everyone to understand. By using highly complex words, you can cause confusion in the transmission of the message, thus making it difficult to understand the proposal.


The investor may also think that these words clinics email list are used to create higher expectations. 7.- Anticipate objections When you tell your story, you're likely to encounter some objections from potential investors. So you need to be prepared to address these concerns long before they arise during your story. Achieving this goal is easier than you think: you just need to carefully analyze the weak points that your project may have. The next step is to mention them and explain how they can be solved. Avoid hiding them at all costs because it can be harmful. It is also essential that you include a good analysis of the competition in your presentation. This will demonstrate to investors your transparency and knowledge of your competitors in the market. This type of study is key to attracting those who are interested in investing in your company.