Data from the Roistat project
Posted: Mon Jan 20, 2025 6:32 am
To begin with, they put the site in order, made landing pages for certain segments of the target audience. They spent many hours interviewing the employees of the sanatorium to find out how everything works there and understand all the processes at all levels. Based on this, they got the advantages and built hypotheses about who it is valuable for and what offer they can make. After that, Anna set up and launched advertising. So the sanatorium gradually began to load and after 4 months its load reached 80%.
Of course, this result is not only the merit of marketing, but also sales. We had to sell a sanatorium that had not been renovated for a long time and was very difficult to get to. But, nevertheless, cool USPs with interesting natural factors and strong medicine were found and developed.
We managed to increase the number of regulars. We also worked on the sales price - we found the optimal cost of a voucher, which was competitive under all the accompanying circumstances and allowed us to lebanon customer email list increase income. Now the conversion into sales is at the level of sanatoriums located in the central part of Russia, where there are no problems with availability.
To sum it up, MAED graduates are well-prepared and capable of performing complex marketing tasks, albeit with a little practice and under the supervision of experienced colleagues. I know what I'm talking about.
At first, interns do simple things - analyze and call competitors, work with advertising channels at a basic level. Gradually, their powers expand and they can implement new tools, offer new processes, influence the client's product.
In just six months, the trainee becomes a fully independent specialist, capable of achieving their own KPIs, solving assigned tasks and generating ideas. As practice has shown, studying at MAED is the fastest and most reliable way to start a career as a marketer and become a specialist, even in such a complex and specific niche as IT and digital products for sanatoriums.
Of course, this result is not only the merit of marketing, but also sales. We had to sell a sanatorium that had not been renovated for a long time and was very difficult to get to. But, nevertheless, cool USPs with interesting natural factors and strong medicine were found and developed.
We managed to increase the number of regulars. We also worked on the sales price - we found the optimal cost of a voucher, which was competitive under all the accompanying circumstances and allowed us to lebanon customer email list increase income. Now the conversion into sales is at the level of sanatoriums located in the central part of Russia, where there are no problems with availability.
To sum it up, MAED graduates are well-prepared and capable of performing complex marketing tasks, albeit with a little practice and under the supervision of experienced colleagues. I know what I'm talking about.
At first, interns do simple things - analyze and call competitors, work with advertising channels at a basic level. Gradually, their powers expand and they can implement new tools, offer new processes, influence the client's product.
In just six months, the trainee becomes a fully independent specialist, capable of achieving their own KPIs, solving assigned tasks and generating ideas. As practice has shown, studying at MAED is the fastest and most reliable way to start a career as a marketer and become a specialist, even in such a complex and specific niche as IT and digital products for sanatoriums.