Editorials: Getting noticed in an editorial or column
Posted: Mon Jan 20, 2025 6:38 am
Typically, building backlinks means contacting the owners of other websites to see if they are willing to link to your site.
If you want to start an outreach campaign, try Semrush’s Link Building tool .
First, you'll need to create a project and follow the setup instructions .
Once the tool is ready, go to the “ Prospects ” tab to see a list of websites you can contact to get backlinks.
"Prospects" tab in the Link Building tool
Next, look at the prospects. You can study the "URL Type" (which helps you better understand the domain), the "Authority Score" (a measure of the overall quality of a web page), and the "Score" (a score that indicates how valuable and easy it is to acquire a link from that site).
When you find the sites you want to contact, click " In Progress " next to each one.
"In progress" highlighted
Then, go to the “ In Progress ” tab and click the “ Contact ” button next to a potential customer. You can then contact them via email.
"Contact" button next to "trustpilot.com" highlighted
You can also get backlinks with other methods:
Guest Post Contributions: Write an article for another website
Broken Link Building: Identify broken links on other websites and offer them an alternative to link to.
Unrelated Mentions: Find mentions unrelated to your company or brand on a web colombia email list page and ask them to link back to you.
Press outreach: Asking a journalist to quote you in an article and provide a link if they wish. This is usually done through press outreach services such as Help a Reporter Out (HARO).
Further reading: Link Building Strategies: 8 Ways to Build Links
6. Monitor your performance
Performance monitoring is essential. Because it allows you to see if your SEO efforts are working.
Some tools we recommend using are Google Analytics 4 (GA4) to track organic traffic and our Position Tracking tool to monitor position changes over time.
Let's see how it's done.
In GA4, go to " Reports " on the left side. Then, select "Acquisition " (under "Lifecycle") and then " Overview ".
And select the date range you want to view at the top right.
This screen will show you which sources are driving traffic to your website. The "Organic Search" source shows the amount of traffic coming from organic searches.
GA4 "Acquisition Overview" Chart
Further reading: Google Analytics for Beginners: Getting Started with GA4
To get started using Position Tracking , follow our tool setup guide .
If you don't want to manually add keywords to track, you can add all keywords from the keyword list you created in the Keyword Manager tool .
If you want to start an outreach campaign, try Semrush’s Link Building tool .
First, you'll need to create a project and follow the setup instructions .
Once the tool is ready, go to the “ Prospects ” tab to see a list of websites you can contact to get backlinks.
"Prospects" tab in the Link Building tool
Next, look at the prospects. You can study the "URL Type" (which helps you better understand the domain), the "Authority Score" (a measure of the overall quality of a web page), and the "Score" (a score that indicates how valuable and easy it is to acquire a link from that site).
When you find the sites you want to contact, click " In Progress " next to each one.
"In progress" highlighted
Then, go to the “ In Progress ” tab and click the “ Contact ” button next to a potential customer. You can then contact them via email.
"Contact" button next to "trustpilot.com" highlighted
You can also get backlinks with other methods:
Guest Post Contributions: Write an article for another website
Broken Link Building: Identify broken links on other websites and offer them an alternative to link to.
Unrelated Mentions: Find mentions unrelated to your company or brand on a web colombia email list page and ask them to link back to you.
Press outreach: Asking a journalist to quote you in an article and provide a link if they wish. This is usually done through press outreach services such as Help a Reporter Out (HARO).
Further reading: Link Building Strategies: 8 Ways to Build Links
6. Monitor your performance
Performance monitoring is essential. Because it allows you to see if your SEO efforts are working.
Some tools we recommend using are Google Analytics 4 (GA4) to track organic traffic and our Position Tracking tool to monitor position changes over time.
Let's see how it's done.
In GA4, go to " Reports " on the left side. Then, select "Acquisition " (under "Lifecycle") and then " Overview ".
And select the date range you want to view at the top right.
This screen will show you which sources are driving traffic to your website. The "Organic Search" source shows the amount of traffic coming from organic searches.
GA4 "Acquisition Overview" Chart
Further reading: Google Analytics for Beginners: Getting Started with GA4
To get started using Position Tracking , follow our tool setup guide .
If you don't want to manually add keywords to track, you can add all keywords from the keyword list you created in the Keyword Manager tool .