Percentage of recipients who opened the email
Posted: Mon Jan 20, 2025 6:43 am
You can get started with email at a fraction of the cost compared to most digital marketing methods. The only real expense is the email marketing software, but you should be able to find affordable options that are within your budget.
2. Increase traffic to your website.
With every email campaign, your goal is to inspire customers to colombia telegram number database take action, or convert after opening. In each email, you'll include a unique CTA (call to action) that encourages them to download your ebook, sign up for a webinar, download a free demo of your product, etc. In other words, you're offering your customers something in return for visiting your website and filling out a form or taking some specific action. This gives you a whole new source of web traffic.
3. Close sales more efficiently.
Email marketing is also a great starting point for inbound sales. After analyzing the results of your email campaigns, you can go through and approach your list in order of engagement. Prioritize the leads who converted first, then the leads who visited your website but didn’t take a final action, and finally the leads who only opened your emails.
In inbound sales, you approach prospects only after they’ve clearly indicated their interest by engaging with your brand. By integrating email results into sales, you can reach customers with realized needs first and see more positive responses when you call — leading to more appointments and closing deals faster.
4. Build brand awareness and customer relationships.
2. Increase traffic to your website.
With every email campaign, your goal is to inspire customers to colombia telegram number database take action, or convert after opening. In each email, you'll include a unique CTA (call to action) that encourages them to download your ebook, sign up for a webinar, download a free demo of your product, etc. In other words, you're offering your customers something in return for visiting your website and filling out a form or taking some specific action. This gives you a whole new source of web traffic.
3. Close sales more efficiently.
Email marketing is also a great starting point for inbound sales. After analyzing the results of your email campaigns, you can go through and approach your list in order of engagement. Prioritize the leads who converted first, then the leads who visited your website but didn’t take a final action, and finally the leads who only opened your emails.
In inbound sales, you approach prospects only after they’ve clearly indicated their interest by engaging with your brand. By integrating email results into sales, you can reach customers with realized needs first and see more positive responses when you call — leading to more appointments and closing deals faster.
4. Build brand awareness and customer relationships.