A fintech can identify the leads that are further along in the sales funnel, and thus create strategies focused specifically on them.
This is because Lead tracking improves lead scoring . This methodology can be applied manually, however, the ideal is to use an automation tool to really work on the profile and interests of the leads .
Since lead tracking helps monitor the actions that visitors take on pages and advance potential customers through the sales funnel, it scores interactions and thus improves lead scoring . This makes it interior designers email list easier for the sales team to identify leads that require more attention and prioritize their service.
Clarity in analyzing the shopping journey
Especially for companies that work with longer sales cycles, Lead tracking is a strong ally in analyzing the entire purchasing journey, as it allows you to monitor all of a lead 's interactions .
Even though the sale may take several months, it is possible to understand all the customer's steps, from their first conversion to the moment of purchase.
Not all customers will follow the same path. However, it is possible to identify:
what are the most common interactions,
the content and email marketing campaigns that perform best throughout this journey,
which content generates more conversions of users into leads ,
which pages offer content that generates more engagement and more.
What are the differences to lead scoring ?
While Lead Tracking monitors the steps taken by leads on the website, lead scoring works by scoring visitors according to their profile and interest. The information filled out on the form and the type of access allow this score to be distributed appropriately.
Data such as age, position, segment, accesses and content consumed are essential to carry out an accurate survey, assigning points to each interaction — when leads reach a significant score, it is time for the sales team to take action.