An Instagram post from "Summertime Magic" with ice cream
Posted: Mon Jan 20, 2025 8:08 am
This creepy tactic may have prompted a few 911 calls, but it cost next to nothing and created quite a stir.
More recently, rapper Childish Gambino's team promoted his new EP "Summertime Magic" with free ice cream.
As New Yorkers lined up to receive the free treats, the team blasted songs from the EP over a loudspeaker.
While it wasn't as shocking as an arm dangling from a taxi, people weren't laos email list expecting it. So it stood out from their daily activities.
Both of these examples are from big brands. But the only major cost was the Childish Gambino ice cream bill. Plus, they are cheap and affordable.
To make a guerrilla marketing campaign work, you need a strong value proposition . This means a unique reason why customers should choose you over your competitors.
For example:
The Sopranos series is shocking and unexpected in every part
Childish Gambino's ice cream lets you hold "Summertime Magic" in your hand.
Once you’ve identified yours, you can find a way to stop people in their tracks. Interrupt their day without frustrating them, and you’ve hit the nail on the head.
You could:
Distribute product samples
Place empty packaging around the city to grab people's attention with your impactful branding.
Organize a pop-up shop on the street in an unusual location (with the right permissions!)
Have a local statue wear a branded product (again, with the right permissions)
More recently, rapper Childish Gambino's team promoted his new EP "Summertime Magic" with free ice cream.
As New Yorkers lined up to receive the free treats, the team blasted songs from the EP over a loudspeaker.
While it wasn't as shocking as an arm dangling from a taxi, people weren't laos email list expecting it. So it stood out from their daily activities.
Both of these examples are from big brands. But the only major cost was the Childish Gambino ice cream bill. Plus, they are cheap and affordable.
To make a guerrilla marketing campaign work, you need a strong value proposition . This means a unique reason why customers should choose you over your competitors.
For example:
The Sopranos series is shocking and unexpected in every part
Childish Gambino's ice cream lets you hold "Summertime Magic" in your hand.
Once you’ve identified yours, you can find a way to stop people in their tracks. Interrupt their day without frustrating them, and you’ve hit the nail on the head.
You could:
Distribute product samples
Place empty packaging around the city to grab people's attention with your impactful branding.
Organize a pop-up shop on the street in an unusual location (with the right permissions!)
Have a local statue wear a branded product (again, with the right permissions)