What are the techniques for Onpage and Off page SEO?
Posted: Mon Jan 20, 2025 8:19 am
Reaching the top of Google depends on a series of strategies, such as Schema Markup . It is impossible to know them all — only Google can answer this question. In addition, there are more than 200 ranking factors that affect the results and make your website more or less adapted to what Googlebot wants.
Here, it is necessary to consider the existence of two main categories of factors: on-page and off-page. The ideal is to work on both aspects. However, they are different and have different variables. To make this clear, we explain below.
Onpage SEO
It is a technique that works on the internal structure of the lawyer email list post or website . Therefore, it is related to the algorithm's understanding of how your content is linked to the terms searched by users.
Due to its characteristics, the objective of Onpage SEO is to optimize the website itself . It is important to work on titles and subtitles, but this strategy has more to do with what the user needs, than with the repetition or positioning of keywords.
Within this scenario, there are several factors that are relevant to Google's algorithm. Follow the main ones and their explanations.
Content quality
Prioritizes user experience. Since the launch of Google Panda in 2011, the crawler identifies low-quality content and stores it in the category of least relevance. This optimizes search results.
Therefore, more than using the indicated techniques, it is essential to have in-depth and original content. The text must be of quality, organized, readable and easy to navigate. All of this helps the post rank well!
Content size
Believe it or not, the number of words in a piece of content affects SEO , even though it is not the most relevant factor. It needs to be complemented with other variables to be understood correctly.
Many studies indicate that the ideal length would be around 2,500 words . On the other hand, there are people who think this amount is too long. The fact is that it all depends on the type of post to be developed. Furthermore, most research indicates the importance of using long content.
Does this mean that you should only write long-form content? Of course not. However, there is a reason behind the good results of this type of publication . The main reason is depth. A 500-word post will be superficial, par excellence.
In a longer post, it is possible to better develop ideas, present examples and success stories , better explain technical terms and so on, ensuring a higher quality vision.
Furthermore, the long-form content strategy is ideal for Google crawler analysis . It brings more SEO elements and becomes more interesting, even if the user never reads everything that is written. In fact, a Nielsen survey shows that attention focuses on only 20% of the post.
So why is long content worth it? More than just the algorithm scanning, there is the fact that users look at titles and subtitles to know what is written. Generally, this adds value — hence the importance of the length of the post.
Internal title
Here, it is necessary to consider the existence of two main categories of factors: on-page and off-page. The ideal is to work on both aspects. However, they are different and have different variables. To make this clear, we explain below.
Onpage SEO
It is a technique that works on the internal structure of the lawyer email list post or website . Therefore, it is related to the algorithm's understanding of how your content is linked to the terms searched by users.
Due to its characteristics, the objective of Onpage SEO is to optimize the website itself . It is important to work on titles and subtitles, but this strategy has more to do with what the user needs, than with the repetition or positioning of keywords.
Within this scenario, there are several factors that are relevant to Google's algorithm. Follow the main ones and their explanations.
Content quality
Prioritizes user experience. Since the launch of Google Panda in 2011, the crawler identifies low-quality content and stores it in the category of least relevance. This optimizes search results.
Therefore, more than using the indicated techniques, it is essential to have in-depth and original content. The text must be of quality, organized, readable and easy to navigate. All of this helps the post rank well!
Content size
Believe it or not, the number of words in a piece of content affects SEO , even though it is not the most relevant factor. It needs to be complemented with other variables to be understood correctly.
Many studies indicate that the ideal length would be around 2,500 words . On the other hand, there are people who think this amount is too long. The fact is that it all depends on the type of post to be developed. Furthermore, most research indicates the importance of using long content.
Does this mean that you should only write long-form content? Of course not. However, there is a reason behind the good results of this type of publication . The main reason is depth. A 500-word post will be superficial, par excellence.
In a longer post, it is possible to better develop ideas, present examples and success stories , better explain technical terms and so on, ensuring a higher quality vision.
Furthermore, the long-form content strategy is ideal for Google crawler analysis . It brings more SEO elements and becomes more interesting, even if the user never reads everything that is written. In fact, a Nielsen survey shows that attention focuses on only 20% of the post.
So why is long content worth it? More than just the algorithm scanning, there is the fact that users look at titles and subtitles to know what is written. Generally, this adds value — hence the importance of the length of the post.
Internal title