Think of your storytelling as a triangle, argentina b2b leads with your primary storyteller qualities at the top of the triangle. Let’s say you’re a “connection” storyteller. You can include content such as authoritative and entertaining in the bottom two corners. But much of filling in the rest of the triangle will be about connections.
Once you find your style, you need to tell the right story over and over again to resonate with your audience.
Think about your own past and find stories that match your audience’s fears and challenges. These stories are then told from a learning perspective. Talk about how you solved the problem or faced the fear and how to avoid it happening again in the future.
That’s the compassionate part of storytelling when you can relate to your audience’s troubles. That's where authority comes in when you explain how to solve or avoid a problem. Entertainment comes when you tell a real story about a real person and add your own unique perspective.
These stories attract audiences, fans, and sales. These are stories that truly resonate.